Privacy Policy

Last Updated: October 22, 2025

YPP Canada Metals & Construction Inc. is committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information on yppcanada.com, hosted by Wix Studio. It complies with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws. We do not display third-party advertisements on our website; however, we use tracking technologies to measure the performance of our own advertising campaigns on external platforms.

1. Information We Collect

We collect information to provide and improve our services. This includes personal information you provide directly and data collected automatically through our website.

1.1 Contact Us Form

When you submit the Contact Us form on yppcanada.com, YPP Canada Metals & Construction Inc. collects personal information you provide, such as your name, company name, email address, phone number, and message content. This information is used only to respond to your inquiries or provide requested services.

1.2 Wix Studio Analytics

yppcanada.com, hosted on Wix Studio, automatically collects non-personal, aggregated data, such as your approximate location (e.g., city/region), pages visited, browser type, device type, and visit duration. This data does not identify you individually unless combined with other information.

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze site usage, and measure the effectiveness of our advertising campaigns. Cookies are small data files stored on your device. We categorize them as follows:

• Essential Cookies: These are necessary for the website to function properly, such as maintaining security and session integrity. They do not require consent and are always active.

• Analytics Cookies: We use Google Analytics to collect data on user interactions, including IP addresses (anonymized where possible), device information, browser type, pages viewed, time spent on pages, and referral sources. This helps us understand site performance and user behavior.

• Advertising and Tracking Cookies: We use Google Ads conversion tracking and remarketing features to measure the performance of our advertisements on Google platforms. This includes tracking user paths (e.g., from ad clicks to site actions like form submissions) and logging visits for future targeted advertising of our own content and services. Similarly, we use the LinkedIn Insight Tag for tracking on LinkedIn campaigns (e.g., collecting professional demographics like job titles) and the Meta Pixel for Meta platforms (e.g., capturing events like button clicks for retargeting). We do not display third-party ads on our site.

We use CookieYes, a consent management platform, to display a cookie banner on your first visit. This banner informs you about our cookie usage and allows you to accept all cookies, reject non-essential ones, or customize your preferences. Non-essential cookies (analytics, advertising, and tracking) are not set until you provide consent. You can withdraw or modify consent at any time via the banner or by contacting us.

We may add more tracking technologies from other advertising platforms in the future. Any such additions will be disclosed in updates to this policy, and consent will be managed through the CookieYes banner.

2. Use of Information

YPP Canada Metals & Construction Inc. uses collected information to:

• Respond to inquiries or provide services requested via the Contact Us form.

• Analyze aggregated analytics data (including from Google Analytics) to improve yppcanada.com’s performance, user experience, and content relevance.

• Measure and optimize our advertising campaigns on external platforms like Google, LinkedIn, and Meta, such as tracking conversions and remarketing our services to interested users.

• Meet legal obligations under Canadian law, including PIPEDA.

We do not use your information for purposes beyond what is described here without your consent.

3. Disclosure of Information

YPP Canada Metals & Construction Inc. does not sell, trade, or share your personal information with third parties, except:

• To Wix Studio, our hosting provider, for website operation and analytics (see Wix’s Privacy Policy at https://www.wix.com/about/privacy).

• To Google for analytics and ad tracking services via Google Analytics and Google Ads (see Google’s Privacy Policy at https://policies.google.com/privacy).

• To LinkedIn for ad performance measurement via the Insight Tag (see LinkedIn’s Privacy Policy at https://www.linkedin.com/legal/privacy-policy).

• To Meta for ad performance measurement via the Pixel (see Meta’s Privacy Policy at https://www.facebook.com/privacy/policy/).

• As required by law, such as to comply with a court order or legal process.

• To protect the rights, property, or safety of YPP Canada Metals & Construction Inc., its users, or the public.

Data shared with these providers may be transferred to servers outside Canada (e.g., in the United States), where it is subject to their safeguards. We ensure such transfers comply with PIPEDA through appropriate contractual measures.

4. Data Security

YPP Canada Metals & Construction Inc. stores personal information from the Contact Us form securely, accessible only to authorized personnel. Wix Studio, Google, LinkedIn, and Meta store analytics and tracking data per their security practices. While we take reasonable measures to protect your information, no online system is entirely secure. We implement safeguards like encryption and access controls to minimize risks.

5. Data Retention

YPP Canada Metals & Construction Inc. retains Contact Us form data only as long as necessary to fulfill its purpose (e.g., responding to your inquiry) or meet legal requirements. Cookie data from Google Analytics is retained for up to 14 months, Google Ads data per Google's policies (typically 18 months), LinkedIn Insight Tag data per LinkedIn's policies (up to 180 days for some identifiers), and Meta Pixel data per Meta's policies (typically 180 days). Wix Studio analytics data is retained per their policies. You can request deletion via the contact below.

6. Your Rights

Under PIPEDA, you may:

• Access or request corrections to your personal information.

• Withdraw consent for its use (subject to legal obligations), including revoking cookie consent via the CookieYes banner.

• Opt out of personalized ads through provider settings (e.g., Google Ads at https://adssettings.google.com, LinkedIn at https://www.linkedin.com/psettings/advertising, Meta at https://www.facebook.com/ads/preferences) or the banner.

Contact YPP Canada Metals & Construction Inc. at info@yppcanada.com to exercise these rights. We will respond within 30 days.

7. Third-Party Links

yppcanada.com may include links to third-party sites. YPP Canada Metals & Construction Inc. is not responsible for their privacy practices. Please review their policies before sharing information.

8. Policy Updates

YPP Canada Metals & Construction Inc. may update this Privacy Policy periodically, especially if new tracking technologies are added. Changes will be posted at yppcanada.com/privacy with an updated “Last Updated” date. Continued use of yppcanada.com constitutes acceptance of the revised policy.

9. Contact Us

For questions about this Privacy Policy, contact YPP Canada Metals & Construction Inc. at: info@yppcanada.com.